Digital marketing is a kind of marketing that uses digital technologies of today in order to promote the product or services of a company and convert the leads into customers. A lead refers to any organization or even an individual that expresses interest in any product or service of a particular company. Digital marketing uses Internet as a dominant promotional medium. As the potential customers of today are seen more on their digital devices than on the market or anywhere else, hence this form of marketing has become an integral part of almost every marketing strategy, no matter whether a commercial entity is big or small.
The term digital marketing is very comprehensive and includes almost all forms of marketing that are done through electronic devices. However, the success of any marketing campaign largely depends upon the understanding on which type of digital marketing services will best suit its individual needs and requirements.
Having just a high-quality website is not sufficient in today’s online world. Quality websites, though are useful, but only for some extent. These websites help take the business online, but do not arouse the curiosity for the products it sells or the services that it provides among their prospective clients. Therefore, in order to maximize its online presence, the websites of today needs to market itself. It needs to advertise what it provides across the channels on the internet.
But, advertising along is not important, as it may be a sweeping advertisement, without taking into consideration the target clients. And advertising without its target group is like hard work in wrong direction. And this is where the importance of Digital Marketing lies. The process of digital marketing actually involves finding the ways to reach the maximum users online and convey the brand message to them.
We are endowed with the comprehensive understanding of individual requirements of a company and have the insight of a digital marketing service that will best serve its purpose. And this is one of the important reasons why we are not among the masses, but among the selected few. We at Marlinbyte provide a number of digital marketing services to our clients that include but not limited to:
SEO (Search Engine Optimization) – Our SEO process involves all those techniques(technical analysis of the site, internal links, back links, content creation) that enable a website get surfaced prominently on the search engines and brings lots of traffics. We provide weekly reports to our clinets so that they can monitor the process frequently and see the effects of our work on the ranking of their websites.
Pay Per Click(PPC)- The PPC campaigning helps augment the visibility of a site remarkably through the sponsored links on the search engine pages. This campaign is based on the keywords that people use to search a particular product or service on a search engine. The cost of this type of campaign therefore largely depends on the competition level of particular keyword. It produces instant traffic and the good thing is that the entrepreneur has to pay when and only when any prospective client click on his or her keyword, and not otherwise. Our PPC campaign are surefire way to generate maximum traffic in minimum cost. We help our clients right from choosing the right keywords to maximize their websites’ traffic.
Email and Newsletters- Though it is one of the earliest forms of digital marketing, but is very much effective even today. Through email and newsletter a company stays in touch with its prospective clients, enlighten them with its new products, or services and make them understand as to how its particular product or service will best meet the requirements of the users. For any company, our email and newsletter services are the surest ways to hobnob with its potential clients and make them stay updated with every newsworthy events about the organization.
Social Media Marketing- This mode of marketing is new and is known to be the most effective digital marketing service. Various social media platforms li0ke Facebook, Twitter, Linkedin, Pinterest, Google+, etc. prove to be extremely instrumental in forging a direct contact with the prospective users. We at Marlinbyte help our clients build a strong online community so that they can be able to build the image of its brand, showcase product or/and services and get feedback directly from the end users and expand its base among its potential buyers.
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Keyword Analysis, Research & Finalization
Competitive Analysis & Resource Development
Target Landing Page
Selection of Web Pages for Optimization
Meta Tag Creation
Content Optimization and Resources Finding
Google Analytics Code Optimization
Webmaster Tool Implementation
Google XML Sitemap
Optimize Landing Page for Mobile
Search Engine Submissions
Competitive Analysis & Resource Development
High PR Niche Directory Submission
Google Places Listing & Local Business Listing
Blog Link Submissions to Blog Directories
Guest Post Submissions
Press Release Submissions
Traffic Report analysis
Further Planning & Recommendations
Q & A Submissions